About Page Experience
Page experience is a system announced by Google as a new ranking element in 2021, aiming to measure user experience about interacting with a website page. Google estimates the user experience for every single URL of the site and utilizes that information for ranking in Google search results for the URL.
In about five seconds, when a viewer visits your website, he or she only has two option: to stay on the company website and explore about what company do? Or just by having a first look at your website, they decide to leave it?
Website design company have found out that websites optimize for:
- The business
- Conversion rate
Core Web Vitals are the factors that are an essential element for user experience according to Google survey, that’s, measures and reports on the website’s performance. Every core web vital represents a distinct facet and enhances the real-world experience for the user.
The metric of core web vitals gradually evolves; the current set focuses on the significant aspects of loading, interactivity, and visual stability.
LCP (largest contentful paint) measures the loading experience, and it should occur within 2.5 seconds when the page is loading.
FID (first input delay) measures the website’s interactivity for better user experience performance, and the pages need to have 100 milliseconds.
CLS (cumulative layout shift) tends to measure the visual stability of the web pages, and the web should maintain a CLS of 0.1 seconds.
For the above metric, the website needs to hit the mentioned target for a better user experience. Page experience is a fundamental necessity for a website because it gives higher ranks in Google search results. Moreover, the competition is tough, and an excellent page experience provides visibility to your content.
In that case, it is essential to keep the site up-to-date for a better user experience. Here is a list of valuable tips to improve the web page experience for visitors.
8 Useful Tips to Improve Web Page Experience
- Optimize page speed
- Usage of white space
- Use of image
- Visitor segmentation
- Use attractive call to action
- Keep your website consistent
- Optimize Page Speed
With the hectic schedule, it gets frustrating for visitors to wait long enough to load a page; with mobile phones. Users can access various sorts of content anywhere around the world while drinking coffee at the coffee shop or shopping, and they want fast service.
Waiting long enough can cause frustration and leads them to move to other web pages due to shortage of time; according to Google, loading web pages for 5 seconds can increase bounce rate up to 20%. The user experience can vary for different reasons, such as speed connection, weather, or anything. A website must load content within three seconds to boost user experience.
Google provides information about the page speed service and even gives suggestions and advice to improve the page speed for a better user experience. To improve page speed, Google Pagespeed Insight and Pingdom Speed tests are good resources.
Use of White Space
In page layout or illustration, white space is also referred to as negative space; it’s the unmarked portion of a page between columns, texts, graphics, or anything. For the web designer, the right amount of white space in a website is an essential aspect for good design to bring the audience’s focus to the text and represent context more suitable and appropriate.
According to a survey, white space brings 20% of audience attention towards the context around the white area. It shows a well-constructed website is modern and open with an excellent experience.
However, remember that too much white space can create adverse effects too, so maintain balance; for example, highlight it with white space for valuable information.
It’s one of the essential tips to enhance the page experience for your website, but keep balance!
Technology is evolving and developing to provide better services to the user and eliminates difficulties; one of the advancements of technology is the mobile phone. Around 3.6 billion people use smartphones for various reasons as it easiest way of communication anywhere everywhere.
According to a survey, 50% of web traffic drives through mobile; as adults spend 8 to 9 hours daily on the internet, a successful website needs to be mobile-friendly. It means that users can browse the website with any device easily without causing problems like readability and zooming because this can negatively impact the websites.
Mobile-friendly is an essential factor in developing websites and attracting consumers; that’s why Google started to penalize the sites that weren’t mobile-optimized; that actions show that websites are fundamental to be mobile-friendly.
Use of Image
Visuals are considered one of the most incredible ways to communicate and convey your message to the public worldwide; as technology is developing rapidly, long paragraphs and text seem dull and reduce traffic. Using relevant images for explaining content can be interesting in the eyes of the audience.
But, be aware never of using generic stock photos to reduce the conversion rate because audiences believe in reality and uniqueness. Using stock photography can decrease the trust level between the company and the audience, even though a study has proved this.
While using an image to your websites, remember:
- Use relevant images
- Use original photos.
- Optimize the image
- Use integrate icons
- Try to use multiple images for a showcase of the product
- Try to use aesthetic images
- Editing: cropping and rescaling is quite important
Many websites provide similar content and information for the audience. That’s the reason many websites do not have higher conversion rates. To increase web traffic and enhance user experience, you must use visitor segmentation to your website.
Visitor segmentation is a system to categorize information into different categories. For example, a clothing website classifies apparel such as summer clothes, winter clothes, party wear, casual outfits, and many more.
This is the technique many marketers use to enhance the page experience by providing uniqueness, increasing visitors, and converting them into loyal customers.
Attractive Call to Actions
According to Google, a call to action refers to a piece of content intended to induce a viewer to take any action; a call to action is a technique highly used by marketers to increase their sales rate by generating the call to action.
Call to action is a psychological technique that plays with customer’s minds and attracts them to engage with a particular company, for example, using the psychology of colors; like blue resembles calmness, red indicates love and passion, and black refers to power.
It is one of the leading techniques to enhance the user experience for the website, and a study proves that attractive and appealing call to actions websites tend to have higher conversion rates.
Keep your website consistent.
Keeping a consistent website means using similar styles and techniques to the web page, such as matching colors and information. All the information should check on every page. This technique provides a beautiful themed website to customers for a better user experience.
A powerful page experience website needs to fulfill all requirements to rank higher in Google search results and gain a higher conversion rate. The website uses these skills and techniques to construct a string website to boost page experience for the visitors.