Data science and accounting – Know the key essentialities

Data science and accounting

The growth of technology became an active and constant support in the accounting and finance field as the majority of the businesses in today’s world completely rely on tech. Several tech booms have emerged overtime one such is the data analytics.

Data analytics in accounting plays an active role in professional development as well as eases the day-to-day tasks of management accountant professionals in several ways.

The Institute of Management Accountants (IMA) states how technology will boost productivity in the finance and accounting industry. A report from IMA states that more management accountant professionals are now implementing big data analytics in their business processes and this will continue in the future with much shift to advanced technology.

The report further dictates how most of the organizations, accounting professionals, and data analyst accountant and finance industry are depending on data analytics and highly chose big data analytics for their workflow.

  • The company’s first beginning on a smaller scale and keep it simple while handling the first big data project
  • The data analytics in accounting prefer real-time data and provide information based on data analysis, data science and accounting
  • The data analyst accountant  always relies on the strategies for the effective use of leading-edge technologies and techniques
  • Most of the firms prefer developing data governance and excellent infrastructure to maintain data integrity
  • The firms work on expanding the data sources as well as exploring potential uses of external and also internal data sources.

Demand for Data Analytics in Accounting 

In the current business scenario, almost every industry is being driven by big data, including Accounting. Data science and accounting can help to make effective business decisions and meet client expectations. Here are a few of the benefits of incorporating data analytics in accounting:

· Monitoring and Enhancing the Business Performance

Each industry must regularly evaluate their business performance if they want to stay profitable. Management accountant can use the data analytics in accounting to enable that the firm is running smoothly, goals are being met, and performance is being maintained well as well improved. This knowledge is critical for a firm’s long-term viability and survival.

· Improving the Client Experience

Data analyst accountant can be use the concepts of data analytics to improve Client Experience by examining parameters which include the turnover of tax returns, the time it takes to perform an audit, or general client satisfaction surveys. This can help the firm to bring various clients as well as to enhance the client Retention Rate. Retention Rate is one of the essential business metrics that refers to the percentage of clients retained by the firms over a given period of time.   

· Identifying and Managing Risks

A Risk can originate from a multitude of sources both inside and outside of the firm. Anyone in the Accounting department of a company such as management accountant should be aware of how to deal with risk. Data Analytics in Accounting can help in analyzing the areas of risk which are tackled by the organizations and use Predictive Analytics to make business decisions around specific risks.

· Generating More Profit Margins

Data Analytics in Accounting can be used to reveal the behavioral patterns of the customers. These patterns can be very helpful for the businesses in developing Analytical Models that can then be used to discover investment opportunities as well as to enhance the Profit Margins. Thus, data science and accounting is also helpful in generating higher Profit Margins.

· Cash Flow Analysis

Data Analytics in Accounting can also assist in tracking the Cash Flow and identifying places where a firm can reduce losses or invest in the profit making more wisely. Thus, data analyst accountant will have a profound knowledge and this will also impact in analyzing the Cast Flow and transforming the business.

5 ways to use machine learning and artificial intelligence in marketing

machine learning and artificial intelligence in marketing

Measuring multiple contributions of marketing to overall revenue growth is becoming more real-time and accurate thanks to machine learning. According to Capgemini, three in four organizations are implementing ML to increase sales of their products and services, and over 75 percent of the companies use these technologies to enhance customer satisfaction. These technologies are used by best marketers to anticipate, understand, and act on the problems their sales prospects are trying to solve with increased clarity than any other competitor.

Using machine learning and artificial intelligence to improve your marketing

  • The primary reason to add machine learning and AI to the marketing stack of enterprises is that it can make sense of a large amount of data much effectively and faster than humans.
  • This procedure can use data to make predictions and identify patterns almost instantly. Effective workflow optimization and improvement of website’s UX is possible when these insights are used by marketers efficiently.
  • Applying machine learning algorithms in marketing is helping enterprises to automate lead scoring and cross-channel marketing campaigns, sales forecasting, and personalization to a new level of speed and accuracy.

The following are five ways machine learning and AI can be used to revolutionize marketing currently and in the future:

1. Evaluate data sets

The first step of machine learning and AI process begins with evaluating data sets, for example, machine learning can be used to find and evaluate user activity patterns on your website. Rather than filtering through large data in your Google Analytics profile yourself, machine learning algorithms will do the job within seconds – they will identify patterns and predict future user behavior, which can be used to optimize your site.

2. Optimize and create content

Marketers require relevant and engaging content to stay connected with their audience. Artificial intelligence, which is demonstrated by a machine instead of natural intelligence, can be used by marketing teams to curate content for their existing and potential customers. For instance: -‘Phrasee’, is an AI-powered tool used for copywriting that uses machine learning algorithms to create subject lines for emails and push notifications that the technology believes will drive high ROI.

3. Increase personalization

Personalization is the latest requirement that matters for customers. Research conducted by Accenture found that over 90 percent of consumers prefer brands that prioritize their choices and provide relevant offers as a result. More than half of the customers are happy to switch if they don’t let any personalized experience. Machine learning technology lets marketers deliver personalized experiences by employing algorithms that track users’ behavior on a granular level, learn the products each customer likes, and create recommendation lists and personalized homepages.

4. Improve marketing automation

Machine learning technology can also better automate marketing efforts and improve customer engagement as a result. For instance, most of the brands send generic emails to their customers, while ML can tailor content based on customers’ search history. For SaaS companies, marketing automation tools powered by AI can evaluate much disparate and larger data sets to better segment leads. Sales representatives can further prioritize these leads that are likely to convert.

5. Utilize chatbots

Chatbots are one of the most powerful customer service technologies especially for marketers who run businesses online. Positive experiences have been reported by customers who have engaged with this tool. ML-powered chatbots automatically answer customer queries with a high rate of accuracy. This is because chatbots are designed to learn from the website’s content and existing customers’ conversations to constantly improve the answers provided. Customers probably won’t be able to differentiate if they are talking to a robot.


Machine learning can transform your marketing efforts. It is required not to rush into the process instead, understand the working of technology and so that its role in your organization will typically do more good than harm.

CIMA® after CA: Worth the Effort for another Designation?

CIMA® after CA

To know, is it worth having CIMA® after CA, let us understand what CIMA® actually is? It stands for Chartered Investment and Management Accounting (CIMA®) and is one of the top American qualifications for Accounting professionals issued by the CIMA Institute, American Council of Professional Accountants.  This certification qualifies one with dual specializations – one in Investment Accounting and another in Management Accounting.

So for a qualified CA, the biggest value CIMA® brings is to additionally equip the professional with investment accounting and management accounting knowledge and qualification. These additions serve to open up additional opportunity for a CA with CIMA® to work with specialized industries such as investment banks, hedge funds, mutual funds, brokerage firms etc. and differentiates them from the rest of the professionals who have only the CA qualification.

Another important aspect is that the CA curriculum neither covers the highly specialized investment accounting, nor management accounting sub-disciplines in as much detail as accountants today must necessarily know. Not to be missed at all, CIMA® USA is entirely woven around global accounting standards, preparing CAs for global roles and assignments.

CIMA® thus serves to enhance career opportunities for chartered accountants equipping them for diverse industries and roles cutting across virtually all leading accounting domains – financial accounting; management accounting and investment accounting. To summarize, from a specialist in disclosure accounting addressing merely the statutory stakeholders, the CIMA® qualification transforms a qualified CA into a prized financial intellect of high strategic business value for employers.

Empirically, their investment accounting knowledge prepares qualified CIMA® USA professionals to work with specialized industries such as investment banks, hedge funds, mutual funds, brokerage firms etc.,  whereas, their knowledge in management accounting opens doors even across diverse non-finance industries.

Generally Chartered Accountants work either as a Financial Accountants in organizations or practice as Auditors or Tax Experts in CA Firms, or have their own CA firms offering financial accounting, tax management and audit services to clients for statutory purposes.

However, with the advent of advanced software applications, the conventional statutory and financial accounting roles are increasingly automating, challenging the relevance of conventional public accounting or chartered accounting. Hence for going beyond this, accounting professionals, CPAs and CAs require additional knowledge – be it in financial planning, or financial analysis, or investment accounting, management accounting or even risk management.

That’s exactly where qualifications like CIMA® help. With additional qualification like CIMA® (USA), finance and accounting professionals significantly expand their career landscape and can look at roles of investment accountant or management accountant. As a practicing CA, you can harness your CIMA® qualification to enlarge the scope of services you can offer to clients and employers beyond auditing, tax management and financial accounting across more diverse industries. 

The CA  – CIMA®  Synergy

The CA program focuses on developing knowledge in the area of audit and assurance, financial accounting and reporting, business and applied finance, cost accounting and taxation, whereas CIMA® (USA) focuses on more strategic areas that generate financial intelligence for organizations. Important CIMA® attention areas include investment accounting, management accounting, investment analysis, business and finance strategy, financial market and asset valuation, global business, planning and risk management; forex risk management; global financial reporting and transfer pricing management.

While this may indicate some coverage overlap between CA and CIMA® to some, a detailed comparison of the knowledge themes of the two programs clearly differentiate them as very distinct, and yet complementing each other. However, the fact that the CA is woven around India tax, accounting and corporate laws; and CIMA USA is an out and out global qualification hinged on international accounting standards – this synergy makes CIMA® an ideal companion qualification for qualified chartered accountants.


If you are a Chartered Accountant then CIMA® (USA) offers exam-exemptions in 7 modules (out of 20). Also, the chances of a qualified CA passing the CIMA® (USA) is very high, thanks to a strong base in accounting, economics and finance. It is much easier for qualified CAs to prepare for the CIMA® exam as background concepts and skills of many CIMA® knowledge themes match with those of courses in the CA syllabus. Do not forget that under the special CIMA pathway, if you are a qualified CA then you are required to qualify only one, unified Professional Pathway exam covering only  13 of the standard 20 knowledge areas. The standard CIMA® program otherwise has two exams – Level 1 and Level 2.

Going by the above, you can confidently go ahead to top your well-earned CA with the career-powering, double-specialization CIMA® USA qualification.

4 Ways Cloud Technology Can Add Efficiency to the Covid-19 Vaccine Drive

cloud telephony solutions

The COVID-19 pandemic has caused a lot of tragedy in the lives of the front-line workers and the public. Since we now have effective vaccines against the virus, one of the best solutions to the pandemic is to implement nationwide vaccination campaigns. In a democratic and overpopulated country like India, conducting a vaccination campaign is not easy. The best way to solve this challenge is to use the latest cloud call center software and cloud telephony solutions. Some ways to make it efficient are:

Step 1: Broadcasting general information

The initial stage is to bring awareness among the public regarding COVID-19, the type of vaccinations available for different age groups, and explain how the vaccination works to prevent the COVID-19 using the cloud call center solution.

Publicize COVID-19 Vaccination

Using cloud telephony solutions, a recorded custom message can be played before the connection of the call, explaining the importance of vaccines and other necessary information to convince the listener to get the shot.

Also, vaccines must be made free of cost to make them accessible to all communities across the nation. It is only then that the vaccination campaign will be successful.

IVR solution for bookings

An automated IVR cloud telephony system can be used for booking the vaccination slot across the nation, which can save cost and time for all the people. The booking can be done by dialing a number and selecting the date, time slot, and location.

An automated message can be sent to whoever has booked the vaccination slots.

Step 2: Customized IVR solutions

Not everyone may need the same type of cloud-based IVR solution; therefore, Knowlarity has the facility to customize the cloud call center software and cloud telephony solutions depending on the subject so as to accommodate a perfect plan for the slot that they need.


Number masking

Call Masking or Number Masking is an advanced data protection measure to mask the caller’s personal details and provide some privacy for the agent without disclosing the phone numbers. This paves the way for ensuring trust and data security among people seeking vaccination when sending bulk messages or cloud telephony solutions.

Custom SMS

A custom message can be sent to any specific category of people to bring them to get vaccinated.

Get the medical records

If integrated with the electronic medical records of the patients, their latest health reports that they have taken up during the vaccination drive can be shared with the vaccine administrators.

Step 3: Notifications and Alerts

One of the most needed features is the notification and alerts to remind the users to take up vaccination and provide regular alerts through call or SMS to book slots. Once vaccinated, the vaccination completed alert should also be sent. The alert can be a customized message sent to the registered mobile number of the user.

IVR solution for remainders

Cloud telephony solution with the cloud call center software would possess the overall data for the IVR calls. Reminder calls for taking up the vaccination can also be triggered using this cloud telephony solution would be the best way to remind the customers to get the vaccination without missing it.

Step 4: Post-vaccination follow-ups

One of the important steps to show our care to the customers is following up with a person after their vaccination.


Getting feedback from the customers is effortless as calls are recorded for the activities that are performed. Each customer can give us feedback and ratings in the same call when the issue is fixed by our cloud-based IVR solutions.

Vaccination reports

Post-vaccination certifications or reports can be stored in cloud call center software. It can be sent to the customers in a customized message to download with a click.


Vaccinating the world’s largest democracy is difficult, but using the cloud call center software and cloud telephony solutions would empower both the government and the public.

How to Lead Artificial Intelligence Teams Within Organizations

Artificial Intelligence

Dealing with technical teams is not as straightforward as overseeing non-technical teams, because technical teams operate in a discrete manner. “Own it” is the catchphrase used by technical teams for optimum work efficiency. To effectively manage a technical team you must take full responsibility for the product and be ready to manage communication among team members.

Being a technical leader can be a rewarding experience if you know how to deal with a bunch of people who have limited people skills. Following are some of the major challenges faced by executives managing a tech team:

●  Getting along with the intense work pressure- The technical team is at a higher risk of burnout due to workloads than any other team. Hence, it becomes a challenge for a leader to help the team members cope up with the workloads without compromising the project expectations. 

●  Keeping up with the continuous technological changes- In contemporary times, technology keeps on changing at a rapid pace. The programming language that was used in the early 90s is not used in the 2000s. Every now and then some updates and advancements are coming, thus increasing the learning pressure and decreasing the value of existing knowledge.  The result can be poor performance, ultimately affecting the growth. In such cases, the team leaders must communicate with the team and help them find solutions, thus encouraging them to perform satisfactorily.

●  Dealing with routine tasks: Rapid growth in the organizations compels leaders to check on the strategic tasks instead of investing their time on routine tasks. To deal with such issues, the leaders must find or hire people who will be available to do those repetitive tasks. It must be ensured that the tasks are in responsible hands leading to more growth opportunities for the business.  

 AI teams’ focal challenge point – Lack of Experience

Since AI is in the nascent phase, executives do not have enough experience to build and manage AI teams. Thus, it becomes important for executives to choose their team members wisely. The primary requirement of the team is to have talent who have an in-depth understanding of the computer’s learning capabilities. Then only this team can collaborate with business leaders across functions to develop customized artificial intelligence applications.

As the leader or Chief AI Officer (CAIO), you need to have artificial intelligence education as well. The AI skills help these leaders to analyze different AI possibilities. If you are planning to develop your AI skills and manage the team more efficiently, enroll yourself in AI Certification courses. Be the Artificial Intelligence Leader who can assist their team as and when required.

Making Employees makes you the star leader

As per the report published by the World Economic Forum, Artificial Intelligence will replace 85 million jobs by 2025. It also states that AI will create 97 million jobs. While the numbers can be scary, there is no denying that Artificial Intelligence is disrupting the existing work culture. The current workforce needs to be upskilled or reskilled to survive in an AI-driven world. Hence as an Artificial Intelligence Leader, you must encourage your team members to devote a part of their time to gaining AI skills.

To create a team of AI expertsleaders can introduce programs within the organization that will help individuals get artificial intelligence education. This will not only benefit workers but also assist organizations in carrying out their AI strategy.

Be Future-Ready with global mindset and adaptive capacity

Organizations planning to adopt AI technology in their business processes are looking for talents that will help them transform AI research into applications. Thus it is highly important for organizations to have AI teams that are skilled in Applied Mathematics, Statistics, Computer Vision, Neural Networks, Machine Learning, etc. With technical diversity and complementary talents in the team, the organization can outline the AI strategy more precisely.

As per the estimates of Gartner, 50% of leaders in the IT sector struggle to get their AI projects beyond proof of concept (POC). The rate of failure of AI projects is high and needs to be dealt with properly. This is why the leaders must build appropriate roles within the organization. Since AI teams can be majorly divided into four categories viz. Data Engineer, Data Scientist, AI Architect, and Machine Learning Engineer, the goal should be to get all talents onboard. Thus assisting organizations to successfully initialize, implement, operationalize, as well as scale Artificial Intelligence projects.


There are no hard and fast rules to lead an Artificial Intelligence Team within an organization. However, the effectiveness of the AI team depends on the leader’s ability to define roles associated with AI within an organization. Furthermore, to increase the efficacy of leadership and assist the team to deliver project expectations, the leader must be aware of AI capabilities to outline project descriptions accordingly. As long as the leaders know that the team is not overloaded with work and are learning while working, the team will prove to deliver exceptional results. Thus, ensuring the leadership capability of the lead. 

Data Science Certificates/Certifications in 2021

Data Science Certificates

If you search for data science on Quora, a number of questions emerge on the best suitable data science certifications to progress in one’s career. Getting a good data science certification is an important step toward a data science career for professionals or students without having a formal educational background in data science.
Now, though data science certification is important; however, it is not mandatory to get a job in data science. The recruiters don’t care much about any certification; rather, they care about the knowledge you have to showcase once you are selected. You must focus on learning the industry-relevant skills from any method, a self-paced program with relevant study materials, or any other training module that can help you gain in-depth knowledge.
The question now arises, why are certifications important? Read on.

How to select the best Data Science Certificate/Certification Program?

A quick search on Google will return many data science certification providers that give a certificate at the end of their programs. This is an easy part. The challenging part is which program to choose to accelerate your data science career. While selecting a certificate program, one should focus on two major points, i.e., return on investment(ROI) and return on effort (ROE), and analyze whether the certificate has value in the long term.

However, an aspirant should also consider taking deep dive with the following points before making any final decision for data science certification:

a) Contents(Industry oriented) of the program
b) Range of topics from certification(s)
c) Cost of the program
d) Prerequisite for the program
e) Time frame to learn and get the certification
f) Is certification cross-platform/vendor-neutral?
g) People involved (leadership/advisory panel) of the certification program.

The following are a few of the best Data Science Certifications in the world:

IBM Data Science Professional Certificate

Key Learnings: This is a Coursera-based IBM program covering Python, SQL, and machine learning with Python.

Investment: $39/month. $390 with a 10-month completion estimate. EdX is also providing a similar program.

Eligibility: None.

Time commitment: Varies; the average time to complete is ten months.

Cloudera University Data Analyst Course/Exam

Key Learnings: This course mainly focuses on using Apache products: Hadoop, Hive, and Impala. Basic SQL is also included in this, but it does not appear to cover programming in Python or R.

Investment: $2,235 for 180 days of access and certification cost is additional i.e. $295. Total = $2,530

Eligibility: Knowledge of SQL and Linux command lines is mandatory.

Time commitment: Roughly 5-9 hours per section (total around 15 self-paced sections).

Harvard/EdX Professional Certificate in Data Science

Key Learnings: This covers R, machine learning, statistics, and workflow skills.

Investment: $441.

Eligibility: None.

Time commitment: Minimum one year and five months.

Certified Lead Data Scientist (CLDS™) – USDSI™

Key Learnings: This certification program is designed by United States Data Science Institute (USDSI™), specializing in creating data science talent worldwide. You’ll learn advanced data science and relevant topics like Data Analytics, Machine Learning, Deep Learning, NLP, Text Analytics and more, specially designed for professionals who are in the mid-level of their careers.

Investment: $691 with study-kit comprising personalized study-books, videos, workshops, digital certificate worth up to $600 free.

Eligibility: There are four ways to enter the program with certain work experience and qualifications. One of the criteria says, if you have a Master’s degree with a basic knowledge of Python/R/Java, you do not require work experience to apply for the program.

Time commitment: This is an online and self-paced program that can be completed between 6 weeks to 6 months.

Certified Senior Data Scientist (CSDS™) – USDSI™

Key Learnings: This is an elite certification program designed by United States Data Science Institute (USDSI™) for senior professionals who are or want to enter into a decision-making role. You’ll learn the most advanced curriculum in the data science domain, such as NLP, Kubernetes, Docker, DevOps, Computer Vision, Data Lakes, and more.

Investment: $752 with study-kit comprising personalized study-books, e-learning videos, workshops, and practice code worth up to $650 free.

Eligibility: Mandatory fulfillment of the eligibility criteria to apply for the program.

Time commitment: This is an online and self-paced program that can be completed between 6 weeks to 6 months.

Certified Analytics Professional

Key Learnings: This is a certification exam (test Preparation materials are available separately). Basically, to test your data science knowledge.

Investment: $695 with limited preparation materials. Exhaustive preparation courses are available between $575 to $1,000.

Eligibility: Certification exam after registration

Time commitment: 6 to 8 weeks

From Data to Insights with Google Cloud

Key Learnings: This course covers SQL, data analysis with BigQuery, and Google Cloud’s data analysis tool.

Investment: $39/month.

Eligibility: Proficiency in ANSI SQL.

Time commitment: 2 months, and more

Microsoft MCSE: Data Management and Analytics

Key Learnings: Primarily SQL. Integrating SQL with Microsoft tools like SQL Server and Azure.
Investment: Free(if studied online). Three separate certification exams each costs $165. The total cost of certification is at least $495.

Eligibility: None.

Time commitment: Varies. The average time is six weeks to three months

These are just a few examples! There are many certification programs, but you should research each with the seven data points mentioned above for any course you are considering. A data science certificate will undoubtedly help you in your job and changing the field; however, it is not mandatory. In a recent study, many hiring managers and recruiters in the data science field were asked about what they want to see in data science job candidates. None of them mentioned certificates. For potential employers, the problem with data science certificates is that there is no universal standard, there is no one recognized certification body.

So Why Should You Go For Certificates/Certifications?

Data scientist certifications aren’t worthless after all. Almost every recruiter wants to get a candidate who can showcase a better qualification, learning, and one who is constantly improving. Certifications can help you have a competitive edge over others that showcases your specialization and gives the confidence to a recruiter that you are operation-ready or deploy-ready to start on a project very quickly with minimal or no training at all.
To make a long story short, find the program that best helps you learn key industry-relevant data

Ways to Create the Most Effective Employee Recognition Programs

Effective Employee Recognition Programs

Developing an employee appreciation program in your company may appear to be a daunting task, especially if you’re starting from zero. Even if you aren’t, reviving an old employee appreciation program (looking at you, “here’s a birthday card that four people signed”) might be difficult. We’re here to help you create a world-class recognition program, and we’ve broken it down into 9 easy steps that will help you rethink recognition and create the kind of employee engagement culture you’ve only dreamed of before.

Best practices for Employee Recognition Programs –

It’s no accident that an employee appreciation program is used by many of the world’s most successful companies. When properly implemented, recognition program can improve business culture, promote employee engagement, reduce attrition, and create a satisfying work experience.

Here are a few tips for a seamless implementation process of employee recognition programs.

  • Be precise when you recognize employees: Be clear about why you acknowledge someone, whether it’s for years of service or staying late to finish a project. It’ll be even more impactful if you specify why you’re honoring staff. Jenny, what’s up? I saw you went above and above to assist Scott. “That was very awesome” will mean a lot more than “Jenny does a wonderful job.” Put as much specificity as possible the next time you recognize someone!
  • Involve employees: Peer-to-peer recognition has a huge influence on productivity, team culture, and overall workplace happiness, and it only takes an invitation for employees to acknowledge and congratulate one another. Employees supporting one another through appreciation is the fastest way to establish business culture.
  • Try public recognition: Build another recognition program to honor good work throughout the year once you’ve gotten the ball moving with service awards. We guarantee that if an employee feels cared for, they will be more invested in their work.

If you’re concerned about the cost of public recognition, consider this: honoring someone doesn’t have to cost money. In fact, several studies demonstrate that non-monetary recognition has the same impact as monetary recognition. Consider this: telling someone, “Great job!” has the same impact as giving them a bonus.

  • Successful recognition programs are measurable: When one’s performance is measured, it improves. The rate of improvement will accelerate if performance is monitored and then reported. For you to develop an effective recognition program, even the most fundamental measurements must be in place.
  • Allow your employees to make their own decisions: When people have a say in their rewards, they are more likely to appreciate, use, and cherish them. Isn’t it great when your grandmother handed you a personalized keychain (much like a service award, coincidentally) when you were a kid? When Grandma gave you a gift card, or even better, a gift card AND that plaque, the freedom to choose your own present became even more valuable and unforgettable.
  • Combine reward and incentive systems: Create an employee incentive scheme to encourage involvement and engagement in the company’s internal safety activities. Recognized and rewarded employees are good bedfellows.
  • The deployment of a successful recognition program is common: This should be self-evident. When something is put to use, it is deemed successful. Consider this: how can you know if your new recipe idea will be a success? People enjoy it and use it. They might even tell others about it or discuss it with their friends. It’s the same with a recognition program: if people use it, love it, and talk about it, it’s a success.

Remember that no matter where you are in your organization’s recognition program journey, you must start somewhere. Anything is preferable to doing nothing right now. If something isn’t working for you, it might be time to switch things up. Begin with a small goal and work your way up.


Advantage Club is a global provider of employee benefits. The platform serves to digitizing all employee demands under one canopy through numerous employee engagement programs such as incentives, rewards & recognition, flexible and tax saving modules. It now serves over 300 organizations in 70 countries and has over 10,000 brand partnerships.

Career guide to get into the private equity industry

private equity industry

Private equity firms are investment management companies that acquire private businesses by pooling capital provided from high-net-worth individuals (HNWI) and institutional investors.  Private equity jobs are considered the most sought-after and competitive careers in finance.

The private equity firms manage nearly $1 trillion of investment capital that they put to use through strategies such as direct investment in private companies, leveraged buyouts (LBOs), and sometimes even partial stake purchases in public companies.

The job role in the private equity industry is mainly involved to gain capital from outside investors, called Limited Partners (LP), and use the raised capital to buy other firms, improve them and then sell them to get the returns on their investment. The job consists of part operational management, part fundraising, and part investing.

In this article, let’s get a few details about the important aspects an individual should know before they get into private equity.

Prerequisites to get into a PE firm

If an individual is looking for a job in the private equity industry, then they must consider the following:

  • If an individual has done an MBA and has relevant experience in investment banking, then consider the exit strategy and join a PE firm as a post-MBA associate.
  • If an individual wants to get into the PE industry, your age should be less than 30 years for an entry-level position. However, if you want to go into a senior position and have relevant experience, then your age can be more than 30.
  • An individual can also consider real estate roles like commercial real estate brokerage so that they can break into real estate PE.
  • If an individual has prior banking experience and they are in a senior position, they can join a PE firm as an ‘Operating Partner or Consultant’.
  • If an individual wants to have the edge over their peer group, they should do multiple internships and certification programs, to begin with.

Private equity skills

The private equity career attracts individuals who possess these things:

  • People who are highly attentive to details.
  • Those who focus on achieving more and are willing to work long hours
  • Individuals who are interested in cracking deals
  • Those individuals who take risks rather than just investing in public companies
  • Show interest in operations and investing
  • Use critical thinking to evaluate companies rather than just selling or by just being an agent.
  • Willing to be a part of long-term projects, which include building a portfolio company across many years
  • Interested to do non-deal work like fundraising and monitoring the company.
  • Must possess the ability to think critically about investments and companies.
  • Soft skills to be a right fit in the private equity industry.

Apart from these, one must possess good technical skills. Those skills include:

  • General financial analysis
  • Financial modeling
  • M&A modeling
  • LBO modeling

The best way to enhance one’s skills before entering a private equity firm is by doing a certification program. There are many certifications available in the market. One such certification is Chartered Private Equity Professional (CPEP™) from the United States Private Equity Council (USPEC). Individuals who are aspiring for PE jobs from remote parts of the world can also apply for this certification program.

This CPEP™ is an industry-focused qualification, which elevates the knowledge and employer-appeal and will also bring an individual to the same high standards expected by the top PE firms.

Top PE firms

Here is a list of top PE firmswhere an individual can begin his/her career.

  • Apollo Global Management Inc.
  • Warburg Pincus LLC
  • KKR & Co. Inc.
  • The Blackstone Group Inc.
  • Neuberger Berman Group LLC
  • The Carlyle Group Inc.
  • Bain Capital LP
  • CVC Capital Partners
  • Vista Equity Partners M
  • EQT AB


Start immediately if you want to be in this growing industry. Master the aforementioned skills and network well. Apply to the firms where you can get an entry-level job and which offers you more learning experience.

Why Choose Lpu Distance MBA Among Others?

Everyone is having a desire to get an MBA degree!!! MBA is the best professional course that is useful and brings a good career opportunity to you. There is endless reason for people choosing the MBA course. If you are planned to learn the MBA but do not have the time to attend the regular classes, don’t worry the ideal solution is choosing lpu distance mba. Of course, you do not ignore your studies by considering the timing restriction. From your comfort place, you can attend the classes and get a good score.

What is the reason to choose a distance MBA?

The lpu distance education is beneficial for all kinds of candidates. When it looks to MBA courses, you need a good kind of learning. That’s why it is best to choose lpu distance education. Distance learning is convenient and flexible for all. And everyone can utilize distance learning without any issues. Now, distance education is a favourite type of learning compared to others. It is because you can choose and make everything based on your needs. It is differing from other choices and you can easily complete the course. 

If you want a different teaching style and peaceful learning, then you have to choose the lpu distance education once. Then you can realize the worth by yourself. You can do all kinds of tasks online and the class schedule you can make by yourself. Through the virtual classes, you can simply interact with your staff at any time. Therefore, you can rectify all your doubts with the professionals. A good discussion with the professional staff and other candidates helps you a lot and it will allow you to get a higher score. Now, you can get an idea about the excellence of distance education lpu. Hurry up!!

How distance lpu is best to consider?

By choosing the distance education lpu, you can learn the course properly and also you can attend all classes without fail. Otherwise, you can cover the entire syllabus and get the perfect knowledge in the particular field which helps you to get the professional career you want. The lpu distance mba are come under prefixed and also you can attend the classes with the specific schedule. Moreover, if you want, you can reschedule the classes as well. You can attend all the semester confidently. The admission detail for lpu distance education you can get online.

Likewise, there is much more reason behind the popularity of distance education lpu. Start your learning with a distance education MBA and get tech-friendly studying. You can receive the material and submit the assignment online. Once you understand the benefits, try to spread the positive experience to all. It is helpful for candidates who are searching the ways to study while earning. Suppose, if you are having any health problem, then you can simply continue your studies by distance education. Distance education in lpu is cost-effective compared to others. Therefore, join with lpu distance mba and gains the benefits. 

How to get online cake delivery in Chennai at cheaper price?

cake delivery in chennai

Cake the actual name to make everybody cheerful and it gives the festival mode. In bygone cake are cut distinctly for their birthday, yet to the extent now the cake is cut for the different celebration and other unique events. The cake is made of a few sorts and the consumable ingredient is added to it. The Cake delivery in Chennai gives more benefits of making delivering the cake to your doorsteps. Each cake is made with exceptional and new cream which makes the cake too new and smells pleasant enough on it. A multi-facet of creams is added to make the cake a decent look and alluring on it.

Online cakes

Ordering the cakes online will give the most ideal method of choosing the cake by staying in their home. The bakery site will give more benefits of redid cakes for everybody. By online you can get the alternative of how much cream and natural products with nuts are added over to it. As individuals are staying in the house during the pandemic time you can arrange cake online with all well being means are followed on it. Ordering online will gives a significant benefit saves time and no requirement for actual travel to a specific spot.

Different size and shape cakes

The Cake delivery in Chennai will furnish the best dealing with cake. The cake is should have been more powerful and productive to specially make better usefulness the cake online. The cakes accompany a practical value range and capable be more reasonable to purchase for everybody. Everybody gets the cake in a savvy value range and each one simple with various sizes and shapes on it. The cake site is a prebuilt multi-choice and it very well may be more helpful for the client to pick the cake type, size, and shape with shading on the cake on it. Numerous individuals think that the delivery of the cakes may charge additional cash however this isn’t accurate they will get the cake at the doorstep by paying just the ordinary cost of the cake.

On time door delivery

The size of the cake isn’t made a difference this will be a lot more simple for the bakery staff as they will utilize the fundamental box or the instruments to move the cake to your destination. Shipping the cake won’t give any harm likewise this will be conveyed in time additionally newly. The newness of the cake never lessens in any event, when you request the cake in the evening time. The cake is conveyed with a few sorts of cakes on the home delivery. The time doesn’t make any difference on the off chance that you need the cake essentially settle on a telephone decision or simply open the application or the site and submit the request. The flavor of the cake and the surface of the cake won’t ever diminish as this will be conveyed in almost no time. On the off chance that assuming you have tracked down a late delivery from the bakery staff, it is liberated from cost.