yellwithus – Ctrlr

YELL’S LATEST KOME COLLECTION: WATCH OUT FOR LINEN MASTERPIECES IN 2021

June 12, 2021 by yellwithus

By now, you must have noticed the common trend in all SS21 collections. Yes, it’s linen! While big fashion houses like Dior and Fendi are now trying to come out with their exclusive linen segments, we have always believed in the sustainability, beauty, and the ethereal quality of linen. This is why Yell has always been a strong advocate of 100% pure linen that is locally produced.

So, what does it mean for fashion that linen is making such a huge comeback? It is quite simple, really. What this means is that designers are finally giving people what they want – sustainability, style, comfort, timelessness, and an effortless sensibility! Our latest Kome Collection is a testament to all these qualities of linen designer wear, while keeping the price points in check to ensure that our designer wear is affordable and easy on the pocket.

WHAT MAKES THE KOME COLLECTION SO SPECIAL?

Yell’s Kome Collection is inspired by the iconic Chawal Tanka stitch. Incorporating embroidery made with this striking stitch, the pieces in Kome collection are an ode to linen’s extraordinary history during its renaissance moment in the present. Linen fabric is known for keeping you cool and fresh, even during sweltering Indian summers and it is universally flattering! The question in front of us what simple – how do we honour the Chawal Tanka embroidery and create modern heirlooms that reflect today’s trends?

The modern classics of Kome Collection imbibe this sensibility with their stylish hems and playful cuts, while staying true to the sophistication of both linen and the rice stitch. You can find knee length kurtis and shorter tops in a combination of neutral earthy shades like beige and cream with some striking elements in blue, green, and black.

While you decide to pick the Ikigai summer jacket for women which is the absolute embodiment of grace, or the vivid, fun, and spirited Cardinal Top, you will be pleasantly surprised with each piece from this collection. Whether it is clothing for men or women, Kome has something for everyone.

AT YELL, WE UNDERSTAND YOU

As pioneers for linen fashion, we understand the need to create inclusive fashion for women in 2021. This Collection is not about following mere fashion trends. It is a testament to our mission of making linen fun and relevant while staying true to its eminence in the fashion circles.

At Yell, we are humbled when you call us one of the top linen clothing brands in India and we take this title seriously. Fashion is more than just blindly following trends and creating the same old things in the name of style for men and women…read more

Content Credit – Yellwithus blogs

You can find here linen clothes online or check here –Women’s linen clothing in India

THE KOME COLLECTION: POETRY IN LINEN

June 10, 2021 by yellwithus

Yell is synonymous with fashionable designer clothes in sustainable fabrics. Taking this forward, we’ve designed our new collection taking inspiration directly from nature and following the latest trends in the world of fashion. Read on to know more about our latest collection and all it offers!

When sophistication and grace combine with poetry in embroidery, you get the Kome collection. An exclusive and absolutely one-of-a-kind collection in 100% pure linen designer clothes, featuring the dainty, delicate, and delightful Chawal Tanka (or Taka) Embroidery, we take great pride in this collection and we are certain you will find it equally alluring.

WHY THE NAME – KOME COLLECTION?

The word ‘Kome’ has its origins in Japanese and it means ‘rice’. But, why rice? You see, rice has been an integral part of India’s natural legacy and has helped inspire the unique rice stitch which features prominently in this collection. It is the perfect example of beauty birthed from chaos. Single, straight stitches create patterns and look a lot like scattered rice on fabric, thus bringing it this unique name. Like strewn rice, this embroidery may look uneven and chaotic at first, but it is this ‘messed up’ effect that makes it incredibly unique. No one piece is exactly the same as another.

WHAT IS THE INSPIRATION BEHIND THE KOME COLLECTION?

Inspired by the legacy of the ‘Chawal Taka Embroidery’ and the artisans who have kept this rare art alive for centuries, this incredible collection is steeped in history and sprinkled with sophistication.

Imagine experiencing a rice field in all its glory – invoking the earthy aroma, celebrating the fresh breeze, and witnessing the vast expanse of green. It is this theme that the Kome Collection explores in a palpable way. It incorporates a modern sensibility with its nostalgia-conjuring custom embroidery, and an organic palette of earthly beige, pristine white, and a sombre black.

WHAT SHOULD YOU EXPECT FROM THE KOME COLLECTION?

We fell in love with Chawal Tanka Embroidery style for its freedom in expression and that’s what you can expect to find in our collection. Every piece in The Kome Collection is a reflective heirloom, prepared with extraordinary effort and due diligence by the local Indian artisans. We can assure that any piece from the collection is bound to leave a distinct impression and make a permanent home in your personal collection. Every single piece is unique due to the nature of this embroidery.

Hand embroidered and made with great care, you can find everything in this fashion collection! From women’s tops, kurtis, jackets, dresses, long kurtas and even a super stylish cape to shirts, kurtas, and statement Nehru Jackets for men. Whether you prefer western style or ethnic wear, Kome Collection will not disappoint..read more

Content Credit – https://www.yellwithus.com/blogs/news/kome-collection-poetry-in-linen