Holographic design is a visually dynamic printing design that is one of the latest wonders of technology. Holographic print is an array of vibrant colors that are reflected from a shiny foiling or lamination. It gives a three-dimensional display of light showing varying color schemes when you view it from different angles. Holographic foiling is a technique that is becoming increasingly popular in the packaging industry for many important reasons. We will talk about the features of this packaging option that makes it stand out from all other options.
Distinctive Features of Holographic Packaging
Holographic or iridescent printing and foiling method is all the rage in the retail industry for all the right reasons. Here are some of the exclusive benefits that holographic printing can offer to your packaging company.
Impressive Visual Effects
The outlook of a holographic packaging box with its unique color and shiny foiling is difficult to ignore by onlookers. If are looking for a lush and eye-catching packaging design, holographic foiling is the best choice for you. The beautiful and colorful display looks like a work of art itself and the packaging builds anticipation among the buyers.
Premium Product Identification
For the brands that are looking to get their luxury items packaged and identified as premium quality products, holographic boxes are a great choice. Many brands are using this technique to help in the distinction of their best quality products. This packaging gives an expensive-looking luxury design to the packaging box of the items.
Prevention of Counterfeits
This shiny foiling for the packaging of retail items can have the incorporation of printing patterns that are unique to the brand identity. The use of holographic boxes is a great tool in thwarting counterfeits and identification of your original product. There is a great increase in the making of copycat retail items that can misdirect your loyal customers to fake poor-quality products. The only way to solve this problem is to have a distinctive packaging design that is difficult to copy and recreate.
Holographic printing technology also offers the ability to incorporate security parameters. The holographic printing design helps introduce security numbers and codes that enable multiple security features. You can enable tracking and security authentication of your products by the use of holographic labels with security coding technology. This coding is encrypted and thus difficult to copy which enhances product security.
Branding and Logos
You can not just use a holographic box to make your product stand out, instead, you can also use this foiling technique for your branding. To make the name of your company or brand stand out, iridescent or holographic printing is a great option. Many popular companies are using this method to make their brand name or logos look more visible by holographic printing. To make it stand out more, you can use the debossing method which is even more visible.
Use of Holographic Foiling on Packaging Boxes:
There are multiple ways you can use holographic foiling on your packaging boxes to enhance their look and appeal. You can use this unique printing and packaging technology in the following ways.
The outer finish of holographic lamination
Usually, product vendors use holographic foiling on the as outer finish of their packaging boxes. The holographic printing and foiling with its three-dimensional iridescent properties capture the attention of passersby on the market shelves.
The inner lining of holographic foil
Another way we can use holographic foils in the packaging is the inner ling of packaging boxes. You may have seen sweet boxes with an inner lining of metalized holographic foil paper. The purpose of this lining is to serve as a barrier to external contaminants. The reflective properties act as a shield to dust, oils, light, and moisture and keep the contents of the box fresh.
You can even use the foiling for complete lamination of the box which gives an overall uniform and enchanting look to the packaging.
Uses of Holographic Packaging:
There are unlimited practical applications of holographic and metalized foiling sheets and lamination in product packaging and promotion. We will talk about the most popular usage of holographic packaging boxes.
Shopping and Retail Boxes
Holographic boxes are becoming an increasingly popular packaging design in the packaging of many latest new-age products. The cosmetic industry is benefitting most from this lustrous and shiny packaging design technique to promote their products. Makeup and cosmetics target customers who want to enhance their looks and style with the use of the most expensive and luxury items. Holographic packaging compliments these items perfectly and adds to their appeal. Many cosmetic items like eyeshadows are packed in holographic boxes with a window that gives them an eye-catching look. In addition, vendors also use holographic packaging for personal care items like creams, lotions, and toothpaste.
Gift Packaging Boxes
Holographic gift boxes are a wonderful way to pack your gift for a special occasion. If you are looking for a memorable and impressive packaging box to complement your gift, holographic boxes are the right choice. They can make something look instantly fancy and lush with their amazing visual appeal. Gift boxes of all shapes and sizes are available with different holographic printing boxes design and enchanting colors and patterns. You can choose from unlimited options to fit your gift for your loved ones to make their day more special.
Holographic Labels and Stickers
Apart from the use of holographic foil for coating and lamination, this paper is also very popular for making holographic stickers. These stickers may serve many purposes from a unique identification of the originality of an item to its security. Many companies attach a holographic label or sticker to their otherwise simple packaging box as an indicator of originality. This is a very useful technique as the exact pattern of the logo and print is not easy to copy. This helps the customers to save themselves from buying fake and low-quality copies of the product. the labels may also contain security codes that you can scan for tracking of the item and authentication.