Pros and Cons of In-house vs Outsourced Digital Marketing Services

digital marketing agency

In today’s time and age, the survival of a company without having an online presence is certainly a tough task. Therefore, if you haven’t yet worked towards it, it’s imperative that you do it now.

It’s important to know here that digital marketing is not something that you can do on your own if you don’t have the required expertise, skills and experience. It is a proper job and must be handled by experts only.

Now, companies have two options at their disposal when it comes to getting digital marketing services. The first one is hiring an in-house team, while the other option is to outsource this responsibility to a digital marketing agency.

Let’s take a look at the pros and cons of both these options:

In-House Team Pros

A Better Idea of Your Brand

When you hire a team in your office, each employee goes through an extensive screening process. This helps them know about your firm, its objectives, goals and, most importantly, the culture. Furthermore, when they work within the company, they get a better idea about the target customer. Thus, they can create a more personalised strategy.

Readily Available

There are no barriers when it comes to having meetings with your in-office time. You can have a meeting at any time, during office hours, of course. However, on the other hand, if you have outsourced the work, you will have to schedule meetings in advance.

Enhanced Flexibility

There’s an element of flexibility with the in-office team. You can have them create temporary strategies and see if they work or not. Furthermore, it’s easy to make tweaks in these campaigns when you have the team on board. In contrast, outsourced digital marketing can be a little more rigid.

In-House Team Cons

A Challenging Hiring Process

On paper, hiring a new team may seem to be an easy process. However, in reality, it’s far from one. You need to sort through CVs, conduct interviews, and do screening when hiring employees. It can take months to complete the hiring process. And even then, you may not have the perfect team.

More Expensive

Having an in-house team is certainly an expensive endeavour. You have to bear their monthly salaries, bonuses and all other related expenses. Furthermore, overall office expenses increase as well.

Chances of Bloating

When the need arises, companies tend to hire additional employees. This, however, increases the chances of bloating. The company ultimately ends up getting more employees on board than it actually needs.

Outsourced Digital Marketing Pros


When you outsource digital marketing work, you do not pay for employees. You only pay for the content. Simply put, it is a more cost-effective way of making your brand more popular in the digital world as you save yourself from monthly salaries and other employee-related expenses.

In Time Results

Digital marketing agencies are not affected by your company’s groupism or any other thing. Their focus is on producing deliverables within the given time. This is how they build their repute and get more projects.

Services of Expert

Digital marketing agencies tend to have the cream of employees. As they have a diverse range of clients to satisfy, they do not settle for anything less than the best. Therefore, you can expect them to create the best SEO Dubai strategies or PPC strategies, depending on your requirement.

Outsourced Digital Marketing Cons

Difficulty in Understanding Your Brand

No one can understand your brand better than you do or your team. Therefore, the digital marketing agency you have outsourced the work may find it difficult to know and understand your brand & its culture.

Lack of Coordination

When you hire an in-house team for digital marketing, they can work together with your sales team and produce effective strategies. This aspect is missing when you outsource work since digital marketing agencies tend to work independently.

Planning in Scheduled Meetings Only

The flexibility with an in-house team is missing when you’ve outsourced work. The entire work has to be discussed in scheduled meetings only. Be it giving feedback on created strategies, sharing results or just giving inputs. You have to schedule a meeting first and then discuss details with them.

The Verdict

Both these methods have their own pros and cons. However, our recommendation goes in favour of outsourcing the work solely because you will get the services of expert digital marketers without burning a hole in your pockets.