Tips on Using Social Media Outreach to Boost Your Website Traffic

Social Media

A high percentage of Internet users use social networking sites daily. That means that much potential website traffic is passing you by if your business isn’t using social media to its full advantage. Social media outreach refers to the process of promoting your site or brand through social networks.

You don’t have to be a marketing guru to do social media outreach; follow these simple tips:

1) Join relevant communities

Joining online communities can be a great way to network with other businesses and individuals in your niche, as well as reach new audiences who may not otherwise find you. There are several places where you can find relevant groups, including Facebook Groups, LinkedIn Groups, Google+ Communities, and even Twitter hashtags (where people might use the same hashtag).

2) Add value with your expertise.

Many online communities welcome exciting and helpful comments, so once you’ve joined a group, try to add something of value to the discussion. If it’s relevant to your business or brand, this could be a great way to link back to what you do without feeling too self-promotional. Use your discretion when deciding whether to link back – just because it’s possible doesn’t mean it’s always appropriate.

3) Join conversations where your audience is already talking

Search for existing topics discussed by your target audience on social networks or industry blogs, then join the discussion. Be careful not to post too often or let things get out of hand, but it’s perfectly possible to carry out an online conversation without being promotional.

4) Make it simple for people to locate your business online.

Think about how people might try to find you, and then make sure that all of them cover in some way. You can use search engine optimization techniques, social media outreach, and even offline advertising – pick whatever works best for your business. Once people have found you in one place, they’re likely to visit other areas where they can interact with you too.

5) Find attractive places to link back.

Choosing a few quality links that lead back to your website is essential rather than spreading yourself too thin by linking everywhere and anywhere. Even if you don’t get linked from high-authority sources, excellent content can drive people to you. It’s also important not to overuse keywords to rank higher on search engines since this can sometimes jeopardize your rankings.

6) Engage with your online communities

Building a solid rapport with potential customers or industry peers takes time and effort, so don’t expect immediate results after embarking on social media outreach. Keep building relationships by actively engaging with the people who contact you through social networks and participating in discussions where appropriate. Your ongoing presence will pay off eventually.

7) Be consistent

Don’t give up because things aren’t working out at first – it takes perseverance and time to make connections online; there are no shortcuts. Try to be consistent with your social media outreach so you can build trust, familiarity, and authority over time.

8) Don’t automate everything.

Social networks are all about building relationships, so if you’re using automation tools to post updates for you automatically, it could have the opposite effect because people will see that as spam. Use them only when necessary, then spend some time interacting manually with people who have replied or commented on your posts.

9) Monitor what happens after you post something

Keep an eye on what happens after you post something – if someone shares it with their network, it’s probably worth following up by engaging with those new connections too. Similarly, check how many likes and comments your posts receive to understand which of your social media outreach approaches is working best.

10) Take part in Twitter chats.

Twitter chats are a great way to connect with other users, but you’ve got to be consistent to get the most out of them. Look for relevant conversations where industry peers are likely to use the same hashtag – you might even start one yourself. If it’s essential, don’t forget to link back to your posts, so people know who you are and what you do.

Conclusion:

Building up a presence online takes time, so don’t expect immediate results from your social media outreach. Social networks are about building relationships slowly and steadily over time, so be patient and try different things to see what works best for you. Above all, remember that we’re talking about making connections here – it’s entirely possible to engage with people without being overly self-promotional in the process.

Author Bio:

Sarah has been writing for a decade and now for the online Quran classes UK Website. She obtained her Master’s degree at the University of London. Her main objective is to write insightful content for those people who read and like it.

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