Businesses try hard to create a good image in the minds of their prospective clients. The business card acts as a walking billboard and conveys relevant information to the customers. Unfortunately, not many businesses know what qualities make a good business card, as many of them prefer going with the flow of digital advertising modes. Regardless of the technical revolution, the business card is still the mainstay of several businesses.
Qualities of a business card:
The first impression is a significant aspect for businesses trying to gain a client base. If you are planning to make the best use of these cards, knowing what qualities and features create a good business card is necessary.
Placing the functional text
You can leverage inspirational designs and color schemes to make the business card attractive. However, you must not skip the functional text, such as the job title, contact details, and the logo. You need to prepare the layout so that the customers reading the business card find it easy and convenient to conduct business.
- Avoid sales pitch
Even though the business card designs today emulate the marketing objectives, you need to avoid the typical sales pitch. Furthermore, you must avoid including irrelevant images or making it clumsy with a list of the services.
- Reader-friendly card
The business card you design needs to be easy for people to read. Moreover, the font size must not be too big or small, and the good thing is that you can choose from a variety of sizes. Typically, the size of the business card should make it fit the wallet with ease.
- Colors
When designing the card, you can play with several different colors, but a more logical option would be to stick to a couple of shades. Using the color scheme of your business logo is a perfect choice. Using too many colors may make the card visually jarring, and it might not be aesthetically pleasing for people to view a card with more colors. Using two colors, on the other hand, allow the clients to remember the business services.
- Quality is the key
If you want to include an image in the card mandatorily, try to be precise and careful about the choice you make. It is natural for businesses to focus on uncanny options and concepts but ensure that you do not compromise the quality of the card.
When creating a unique business card, you can explore metal as a material for business cards with tapered corners and engraved text. Spending a little more on business cards lets you enjoy a good ROI.
- Using short text
The business card must leverage the benefit within a few texts and sentences. Therefore, you must insert the catchphrase and slogan within those short texts. The phrase you include in the text must appeal to the emotion and should not be purely factual.
Adding a finish:
Your design business card needs a reasonable finish with colored edges, perforation in the desired places, and a clear coating. Apart from this, you can lend the card a shiny, glossy, matte, or satin touch to attract customers.