The first 3 lines of code are CC and Program Change messages for patch selection.
The meat you’re looking to get is the white sysex code. I can see that the 17th byte in that sysex screen is incrementing by one. I’m guessing that’s you turning the knob up by 1 each time.
Why midiquest blasts out the bank/program number for each knob change I don’t know. What you need to get is the midi/sysex documentation for that synth. Without that, you’d be spending countless hours trying to guess what each byte represents in this sysex string.