Yes, we live in a digital world. Therefore, online marketing seems to be the only thing marketers think of when trying to attract new business. I feel guilty about it myself.
Since so many marketers concentrate their marketing efforts on the Internet, promotional products have been neglected as a way to promote business. Unfortunately, those of us who gave up the practice of using such items missed it.
Brand gifts and other promotional products have always been simple gifts: small promotional trinkets used by companies to promote products or services. Think of them as small souvenirs that you can put on your desk to remind you to give them to your company.
So how much influence do these types of products have on the market?
Numbers don’t lie-promotional products are effective!
A recent ASI study emphasized that most people keep promotional products for an average of eight months. This means that your ad will be in front of someone longer than a simple PPC ad or a pop-up window on a website. The actual time varies from product to product. The service life of an umbrella is 14 months, and the service life of a hat is only 7 months.
Talk about brand ambassadors. Those who receive promotional products are likely to pass them on to others who will use them (and also receive your advertising message). ASI research shows that 63% of American consumers and 64% of Canadian consumers give away promotional products after using them.
Most people who receive promotional products are also more likely to have a good impression of the company that is offered to them. Therefore, by simply giving away some free products, you can basically get useful brand information.
“Promotional products allow people to see your brand, associate with your brand, and recognize your brand.” Social media manager Elle-Rose Williams wrote. “All these things are important because the more people who know your brand, the better results you will see in business and sales.”
“Promotional products are as effective as they were 10 years ago, and even more effective than they were 10 years ago,” said Bret Bonnet, CEO of Quality Logo Products. “Promotional products have been and will continue to show strong growth.”
According to Bonnet, the industry’s five-year growth rate is as high as 15.1%, and total sales in the United States are $21.3 billion. This makes it the seventh-largest marketing channel in the country. “These numbers are significant to the industry,” Bonnet added.
He also explained what makes promotional products so popular. He said: “They are tangible. Consumers have learned to ignore most forms of advertising. The recall rate of promotional products for certain products reached a record 85%. Receiving a physical item that you can touch, feel, and actually use is Some unique features far exceed the influence of TV commercials or search ads.”
Bonnet is correct about the recall rate. According to ASI research, 85% of consumers remember the advertiser who gave them a shirt or hat. A different study by Identity Works showed that 71% of trade show participants remembered the name of the company that provided them with promotional products, and 76% had a positive attitude towards the company.
In addition to being tangible, people also like promotional items because they don’t cost anything. But according to Entrepreneur.com writer Gene Marks, money is not the most important thing. “It’s not just money,” Max wrote. “This is a small act of saying’I care’ and’Thank you for being a customer.'” He added, “Stupid, stupid little acts of kindness can go a long way.”
The last word about brand promotion products
Some branded gifts will attract you more than simple promotional products, but you don’t need to spend a lot of money to see the rewards. You can buy many promotional products, and they can get the same good returns. Key chains, magnets, pens and other useful items will remain the main items of a person’s home or business and may leave an impression on users.
From the research point of view, it seems that any project can leave a lasting impression. And, according to Max, the sentiment behind the offer is very valuable. Giving away something for free—even if each item only costs you a few cents—can be a great help to your customers.