Do you know?
Have you got a procedure in place for keeping the track of where your customers and clients are coming from? Or do you just “do some things” and hope they succeed?
Unfortunately, the majority of Realtors and Real Estate Agencies simply follow the same pattern and do the same estate marketing as everyone else to ensure they have a presence everywhere anyone else is.
In this case, everyone puts advertisements for homes for sale in the Sunday paper or in the locally-based Homes magazine. And if two companies choose to sponsor an locally-based Booster Club by posting team photos, the rest of the agencies have to follow suit , or else they’ll “look bad.”
It makes no sense however it is the reality that it occurs in this manner due to one simple reason: the majority of agents and agencies aren’t aware of the source of their business from!
If you could see that you got the majority of your clients through your website, would you put more effort into promoting your website?
If you knew that the dollars you spent on a whole page in The Homes magazine hadn’t brought even one phone call over the last 6 months, would you stop advertising there?
If you knew that your newsletter delivered at least 2 or 3 monthly new listings, would you be more likely to send out newsletters?
If you were aware that classified ads were useless Why would you bother to continue placing them?
You’ll be unaware of any of that unless you set up the system to keep the track of where your emails, calls and walk-ins are coming from.
Begin now, and in the next few months you’ll know precisely where to invest your blue world city marketing dollars and where you should NOT spend them.
Draw up a diagram of the various ways you advertise such as a website, prospecting postcards, letters Homes magazine and newspapers (by name, if you have many) Flyer boxes, just listed cards, etc. Be sure to include columns to help with “reputation” and referrals.
You can place your ads into an organized folder and then date them, so you can go back later and examine them once you’ve identified which ones did the trick.
Create the column for referrals on your chart wider than the others… So instead of a checkmark add the name of the person who recommended you. You should then be consistent about sending a thank you card, or at least by making a phone call. When you express your appreciation to those who have helped you, you’ll get even more.
Check that your chart has space to record the name of the new customer or client, since the second step to recording is to keep track of how many leads resulted in closed transactions.
If an advertisement venue receives many inquiries but not any sales, it could be drawing the wrong type of people. Get more information about blue world city
Just creating your chart isn’t enough. Once you’ve got it, you’ll need to use it. This means asking what they did to find you. Some agents aren’t inclined to ask for this information. If you’re one those… Get over it! It’s your job and your earnings we’re talking about!
Keep track of your charts and at the end of a week or months, sit down and read them. Find out the number of people who came to you from each source. Compare that to the number of times you’ve used each of them, naturally.
The final step is to determine the amount you paid on each form of real estate marketing to the amount of closed transactions you have gotten from each.