How to discover Instagram as a social media marketing platform
In order to increase your Instagram marketing, the first thing you need to do is to grow your followers in a constant and stable manner. The more people know your brand, the greater your chances of potentially reaching your target audience. Let’s go through the tips and tactics on how to explore Instagram as a social media marketing platform to help get your brand better known.
- Use a unique, clear, and attractive hashtag
Hashtags aren’t just important for Twitter; They also play a prominent role on Instagram. It’s a great way that users can find you through their Instagram mobile searches. Compared to Twitter, you are not restricted by the number of characters here. You can put some tags in your posts to help establish a connection. When deciding which hashtag to use for branding, it is wise to create brand-specific hashtags. Try to keep it as unique and crisp as possible. Try several variations of hashtags, such as: B. brand-specific hashtags, general hashtags and trend hashtags to attract attention when searching.
Examples of brand-specific hashtags are:
PutACanOnIt-Red Bull
TweetFromTheSeat-Charmin
OreoHorrorStories-Oreo
WantAnR8-Audi
An ideal general hashtag should be created with two words over a single word to make it meaningful, e.g. instead of #QL, #AskQL is a better hashtag.
- Interact consistently with your followers
Once you have followers, don’t be afraid to stay engaged. Constantly post impressive content that your followers find relevant to their interest and business. Avoid throwing random posts as much as possible, i.e. once a week or ten at a time free instagram followers 1000. Publication is required at least twice a day. Once your followers start growing, you can post three to four times a day. Consistency matters most! According to Anthony Carbone, “If you stick to a niche and show authenticity and passion in your posts, you will find a strong following.”
The more people you can dynamically involve and get them to comment on your content (pictures / videos), the better for you. Since it will arouse the interest of others who also want to contribute or comment on your content.
- Don’t bore your audience with information overload
Undoubtedly, consistency is inevitable, but when there is a lack of harmony and relevance of the content it either leads to spamming or information overload. Keep your frequency correct and consistent. Instead of preaching them, deal with them. It’s better to ask sometimes to make them feel valued. Dig out meaningful interactions from them.
The ideal proportions of posts based on followers suggested by industry experts are:
- Make the most of the free tools
Instagram also offers free company profile analytics tools; Use them wisely to market your products and services. For example, “Insights”, an analysis tool, gives you access to engagement data. If your account is initially registered as a personal account for your company, switch to a company profile. That way, you can take advantage of the free tools businesses use to track the shape of their brand on Instagram. Insights helps you understand your audience and provides you with data on posts with the most impressions, interactions, and shares. Ultimately, you will find out which posts are effective and which are not well received by your audience. - Reuse content from other related sources
As mentioned in previous paragraphs, effective and successful Instagram marketing requires consistent posts about your products and services. Obviously, making creative and engaging posts isn’t as easy as it seems every time. Reusing content or curating content can help here. Unless you either tag or mention the original poster, this is a completely ethical marketing practice and does not fall under the black clouds of plagiarism. You need to make sure that the posts you are withering or curating are relevant to your followers.
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Social media marketing on Instagram can help you achieve your desired business goals with a lot of ease. Use Instagram extensively and appropriately and get bigger!
There are various other tips and tactics to better market your products and services on Instagram beyond these top 5 that you should have on hand.