One of the services that an SEO agency usually performs as part of its SEO packages is a complete analysis of the website architecture. The SEO agency will examine source coding, programming languages, databases, content management systems, etc. In some cases, the SEO agency may recommend some necessary adjustments to the site architecture. The HTML encoding and overall design structure should be examined as through the eyes of a search engine spider program. This allows the SEO agency to highlight important parts of the website from the point of view of their SEO packages. Often times the customer will consider very different things to be important than what a search engine spider would pick up on.
The SEO agency can then carry out HTML validation to ensure that the syntax of the HTML encoding is correct and that there are no encoding violations. While many people spend time reviewing web content to allow visitors to easily read it, few really consider how readable it is to search engine spiders. If spiders cannot read the HTML encoding, there is a very real chance that the website is wrong or not indexed at all.
As part of the SEO packages offered by an SEO agency, clients should receive recommendations on how to optimize page content, source encoding, file names, page titles, descriptions, and meta tags. The SEO agency will provide a full breakdown of the key elements of the websites along with details on how to fine-tune or improve them to maximize search engine optimization success. Many agencies can provide the exact HTML code to be used, allowing the customer to simply cut and paste it as instructed. In addition to this, more and more search engines are giving importance to the popularity and relevance of links. It is increasingly important that a website has many inbound links, but it is also important that those links are relevant to the business. Many SEO packages also include an internal and external link building strategy. This can be done in a number of ways, including regular press releases and blog posts.
An SEO will also provide ongoing monitoring, ranking reports, and up-to-date recommendations free website and domain. This gives customers an up-to-date indication of your website’s search engine ranking and overall performance. This is also a good indicator of when it is time to update or rethink the SEO packages that are being used if the old ones start to stop working. That may be an indication that competitors have improved their search engine optimizations and removed you from the top ranks.