The use of the web has changed drastically in the last few years. With the influx of online stores and eCommerce websites, it has now grown to become a global market. Thanks to the internet, people can now buy anything under the sun and get it delivered to their doorsteps.
The growing popularity of online shopping also calls for effective marketing techniques on the internet. Companies now devise specialized strategies to attract online customers. And they do this with the help of internet marketing.
With that said, let’s take a look at the top 6 types of internet marketing strategies that have been helping companies get more leads across the web:
Performance Marketing
Performance marketing is basically a broad term that’s carried out to get more leads and increase sales revenue. In this marketing strategy, companies run online marketing & advertising programs across different channels. The factor that sets it apart from the rest of the marketing strategies is that the marketer is only billed when their required action has been performed.
For example, if you want users to click on your link on a certain platform, you will only be charged when the users click on that link. There’s no cost of ad space. This is what led to its name performance marketing since it involves an action to be performed for marketing purposes.
This type of marketing has proven to be very beneficial for companies, big or small, as it produces quick and effective results.
Search Engine Optimization (SEO)
It’s impossible to rank your website (without paid PPC or performance marketing campaigns) among top search engine results without SEO. This is why companies usually have in-house SEO resources who work all year round to ensure their websites stay on the 1st page.
Search engine optimization entails numerous practices and strategies. Together, these practices help to create a sustainable online presence. However, it’s important to note that Google updates its policies from time to time. Staying updated with them is crucial; otherwise, you may lose your top spot.
Social Media Marketing (SMM)
Earlier, social media channels were only used for staying connected with each other. There was no concept of ads or promotional content on these platforms. However, things have changed drastically now. You simply cannot scroll down a social media feed without encountering a sponsored post or an ad.
Social media marketing ensures a higher level of visibility and exposure. Since the number of users on these platforms is growing, there’s a higher chance of getting more leads through them. You can run paid campaigns to urge users to take the desired action. However, running these campaigns require setting a budget, which you should do tactfully and carefully. Otherwise, it can be a case of overspending, which can impact your company’s profitability.
Content Marketing
Content marketing refers to the creation and distribution of relevant content. The ultimate goal of creating and distributing this content should be to communicate with your potential and existing customers and urge them to take the desired action.
For example, you can utilize your website’s blog section for this purpose. Or your company’s social media profiles can also be used as content marketing channels. This content can be in any form, i.e. video, text, infographic, image, podcast, etc. However, no matter what the type or channel of the content is, it should be unique, relevant, and most importantly, high-quality and engaging.
Email Marketing
Many believe that email marketing has become obsolete. This, however, is far from true. As a matter of fact, 197.6 million emails are sent every minute, according to statistics. This clearly illustrates the potential this marketing type has for companies to explore and unleash. However, you must know that the only way to obtain the benefits of email marketing is by sharing quality and engaging content. You shouldn’t bombard your email subscribers with a lot of content. This is considered spam.
Influencer Marketing
When a highly influential person talks about your company or your products on their social media channels, there are high chances that their followers are going to consider checking what you offer. And this is precisely what we call influencer marketing. Companies either pay influencers or give them their products free of cost so that they can post reviews on their channels and direct them to your website – a win-win situation for both parties involved.
In a nutshell, the ultimate purpose of each type of marketing strategy discussed above is increasing lead generation. When you have more leads, you can convert them into sales and earn more revenue. For this, consider hiring lead generation Dubai services and let experts handle this all-important task. This way, you can focus on expanding your business, while experts will ensure your business gets more leads that can be converted into sales.