Back in the old days, when you had to ask someone to contact you, it was a common practice to give them your business card. Today, while some people still give away business cards, others just share their websites. Even if you would like to share a cool business you just found out exists, you share their site with your friends. Likewise, if your friend says they would like to call Spectrum to learn what packages they have got, you would suggest your friend visit their website first.
A website is the online presence of your brand, a place that informs your customers who you are, what you are offering, and a place where to get leads. Having a website is one thing, and having a good website is another. An ugly-looking site that doesn’t support design best practices could make your prospects bounce off.
With so many stunning-looking websites out there, your business can’t survive online if the website’s design doesn’t meet the design expectations. Here, you might want to understand the role of a good website in making your venture visible.
It’s A Reflection of Your Brand
Your brand and everything it stands for are reflected on your website. It is typically one of the first things people look at when getting to know a brand. It’s kind of like a first impression.
The design, colors, typography, images, and all contribute to your brand identity. As a result, you must carefully select them and ensure that they are consistent throughout your website.
A Place to Engage with Visitors
To improve engagement, web pages should have a unique design that appeals to visitors and encourages them to interact with your website. Your website is the place where the entire engagement process will begin. Hence, it must be appealing.
For that, those designing your website must comprehend your ultimate business goal and incorporate it into the website design.
Serves as the First Impression
Looking at your website gives people an idea of how you will treat them. If you don’t put any work into the design, your audience will assume you don’t want to put any effort into helping them. A company’s website functions similarly to a customer support person. People will feel more welcome if your website is lively, vibrant, and entertaining. It will make them feel validated. Plus, a beautiful design serves as the first impression!
An out-of-date website makes you irrelevant. People are unlikely to visit a company that does not make an effort to make a positive first impression. A website serves as a digital representation of your brand. You must work on making this first impression count.
Build Trust with Customers
People are less likely to trust a website that is poorly designed. An updated design makes your website look shady. A professional-looking website, on the other hand, is likely to get more attention and approval from its visitors. It will instantly encourage the visitors to place their faith in a company that values all of their efforts. It’s critical to establish trust with your audience if you want them to stick around for long.
Take The Visitor Wherever You Like
One of the most important aspects of a decent-looking website is that it can make it easier for your visitors to explore your site. With the right CTAs and placement of the buttons in the right place, you are basically guiding the visitor to navigate the site and land on the intended pages.
Anyone visiting your website’s ultimate goal is to find the information they’re looking for without wasting much time. Hence, your website design should facilitate this by assisting the user in navigating your site without becoming lost.
Accessibility For All
Your website should be designed in such a way that it is accessible to everyone. It will not only improve your audience’s experience but it is also required by law. This means you should work on creating a website that is easy to access even for individuals with disabilities. Yes, this audience should be included too!
So, whether you develop your own website or hire a web design agency to get the job done, make sure it’s accessible for all. You can use tools like accessiBe to make the process go more smoothly. it gives you a code that you can install on your website to make it instantly accessible.
Final Words
The KIS (keep it simple) should be the primary goal when designing your business website. Users rarely visit a site for the sake of the design; in fact, in most situations, they are looking for information regardless of the design. Rather than attempting to be complex, strive towards simplicity. But this does not mean the design isn’t important. We have already built our case for that.
Nevertheless, a professional-looking website that meets all the design best practices gives you a competitive edge over others.