Artificial intelligence is one of the most impactful developments of this era. It is now part of most industries to some extent. This is because AI simplifies numerous processes and cuts down human effort extensively. Whether it’s making your recommended watch list on services like Call Spectrum or targeting ads to relevant customers, AI saves a lot of time. It cuts out extra calculations and efforts and gives you ready-made solutions instantly. Therefore, it is one of the most widely applicable technologies of current times.
However, things are still up in the air about the use of AI in creative processes. Computers use AI and machine learning to come up with algorithms, but can they replicate the human touch? Recently, there has been considerable progress in this regard, especially when it comes to video creation. While an AI-written article may seem particularly off-kilter, videos are a much more understandable medium for these systems. Therefore, there are a number of tools out there that use AI to create and edit videos. These tools do this in a variety of ways, as given below.
Clip Curation
Many videos are basically compilations of clips, especially videos that showcase listicles. It’s simple enough for AI to compile these videos, based on rankings, viewership, and other such metrics. This is especially applicable with music chart videos, as the algorithm can simply determine which music videos have been the most popular and compile them accordingly.
This clip curation can easily be automated, especially for social media feeds. Therefore, it is a good idea to delegate such tasks to AI algorithms.
Video Editing
Editing a video can be quite time-consuming, and you have to watch out for a lot of technicalities. Wouldn’t it be great if you could just upload a video and your software would just fix its issues automatically? This is true to some extent with a few AI video editing tools out there.
These tools deal with major issues like sound distortions, shaky cameras, and other such concerns. Often, these tools will fix these issues or simply alert you to their presence. This makes your life much easier, as you won’t have to thoroughly comb through every frame to get things right.
Video Sharing
Previously, you would have to painstakingly go through every frame of a video in a detailed way with the relevant stakeholders. This involved a lot of written and verbal communication, which can result in confusion and human error.
Screen sharing makes this process much easier, as all of you can view the same thing in real-time and discuss it, even without being physically present. AI technology makes this sharing easier, as many screen-sharing tools employ AI tools for such purposes.
Personalized 1:1 Videos
In marketing, personalization can really help you capture a strong and loyal customer base. Of course, you can’t create an individual 1:1 video for every client. However, AI can help you achieve this, by just changing the few details which can make the video personal. This includes client names and locations so that they feel like your company cares about them in particular.
This sort of marketing personalization is only possible on a mass scale with AI solutions, especially when it comes to effort-heavy mediums like videos.
Drag-and-Drop Editing
With the rise of influencers and content creators in the world, not everyone is a video editing maven. However, millions of people do want decently edited videos out there. AI solutions have made drag-and-drop editing tools possible.
They allow you to trim and compress videos without needing extensive technical knowledge of more expensive tools. Instead, you can simply drag and drop what you want and even change the filters and backgrounds according to your preferences. The best part is, these tools are quite easy and inexpensive to use, so they’re good for even rookies.
Automated Video Creation
AI can be a key part of video creation strategies. This holds true for both individuals and companies, as it makes the process much shorter and more flexible. Using AI tools, you can edit videos according to your requirements, without needing extensive technical expertise.
In addition, you can simply run a few AI algorithms for your video marketing strategy, and schedule your content in a personalized and targeted way. All of these conveniences greatly automate video creation, and are quite helpful.
In conclusion, AI has numerous applications in online video creation. You just need to make sure you have the right audiences in mind, and the right tools for the job.