If you run an e-commerce business, you know that packaging is an often-overlooked aspect of your e-commerce business. While the importance of branding and aesthetics may seem obvious, there are many other ways custom packaging can help grow your business. By investing in custom printing and retail boxes strategies, you can not only boost sales but also improve your brand awareness.
1. What can custom retail packaging do for your e-commerce business?
Packaging can be more than just a way to protect your product. Packaging design is the first thing that people see when they look at your brand. It’s what makes people decide if they want to purchase your product or not. Many brands are spending more money on packaging design than they are on the actual product. Planning graphic design and printing your product’s packaging can be time-consuming and financially costly.
A simple e-commerce company will only focus on the graphic design and printing of its packaging, which likely does not include shipping and warehousing. The reality is, however, that shipping and warehousing come into play for almost any e-commerce business. Customers would probably be happier paying you directly based on what your product is selling for. It makes banking easier as well. Clients will mostly happily buy your products when you automatically calculate their shipping costs. It reduces your prices on what you want to sell and allows you to charge what you charge. Pricing is not your only concern.
Depending on your product, you may want to utilize shipping containers that are optimized for shipping. This leads us to the question of pricing. Most e-commerce businesses do not disguise their prices. Plainly stating your product pricing upfront is paramount for better results. Customers also know right away if they are being overcharged or not. Tracking your shipping costs can save you a ton of money in the long run. Full tracking makes sure that your shipping costs are being calculated correctly.
How can custom retail packaging build brand awareness?
Custom retail packaging can be an effective branding tool. Branding is about creating a memorable experience for your customer, and when you create packaging that distinguishes your product from all of the other products on the shelf, you are drawing attention to your product in a way that will make your customer want to buy it. One of the endearing extras about the items you see on the grocery store shelf gets lost in the blur of product. Pieces of content like your custom e-commerce packaging can spread your customer’s motivation for your products in a way that draws in their targets and increases their desire to buy. As a retailer, the results of this can be huge.
Matching a modern feel with familiar, pre-existing images can be an effective strategy. Company logos have a certain visual appeal. In today’s world, logos are often used to attract attention and to offer credibility. You can match any part of your logo with the custom print of your business.
Packaging Domain for Consumer Attraction
A shipping box, for example, could be a stock photo of a box or a product packet. You could also use images of the inner piece of the shipping box or the parachute. Another image option is to take someone’s actual clothing or item of clothing and sort of format it as a custom print. You can create packaging for products with an existing visual that has several parts.
How does custom retail packaging increase sales?
Retail packaging is important for your business. It is the first thing that your customers will see and it will give them an impression of your brand. Retail packaging can also increase sales by allowing you to take up more space on displays, which might lead to more sales. To increase sales, you have a few options. One is to advertise the strongest product on your homepage or product pages.
These two pages are the most visible parts of your site because they are the only places members of your target audience will see them. To boost your sales, you need to focus instead on the other high-traffic areas of your site, especially those pages that are highly targeted to key demographics. Color schemes to make your products pop in the right size: Many online retailers take advantage of color schemes that go with specific products. When you buy in bulk, stock up on the same colors and mix-and-match them on your products.
Most common mistakes made with e-commerce packaging
1) Not packaging your products well enough – shipping is a part of the customer experience. If a customer receives a package that’s damaged or looks cheap, they’ll associate that with your brand and product.
2) Not using enough tape – you need to use a lot of tape to secure the box and make sure it’s sealed. This is especially true if you’re using large-format, newsprint envelopes.
3) Putting your product in a strange bag – custom packaging is a great way to use eco-friendly materials. What’s more, when you’re selecting the box, you’ll find that fabric packaging can be for reusing and re-purposing.
4) Overstuffing your envelopes and paper products – if you do it multiple times, the customer feels misconduct. For a custom print, leave blank spaces for the customer to write comments and addresses. Use copy paper and a marker to add the customer’s information.
5) Taping the address side of the box – if you don’t have any hand-drawn labels, you’ll need to tape the address side of the box to create your custom graphic. Label the contacts needed on the face of the box and add notes in the bottom right of the box.
6) Carrying around extra envelopes of various sizes – sometimes they use by the postal worker or maybe they just roll around in your bag and shake out any loose items. Make sure you take the extra paper, tape it to the front, and to the inside of the box, then toss it.
7) Wrong address on the package – Make sure before your customer places the address label on the outside of the box that the address is really on the product itself. There are many creative ways to display a phone number or website address, but a phone number that doesn’t match the real address is often misleading to the customer who is looking at the package.
8) Not including a one-year warranty on your online product – customers don’t think twice about returning something if it’s faulty but don’t disappoint your customers when they buy.
Conclusion
As consumers has seen, retail packaging is an important and effective branding tool. It’s the first thing your customers will see and it can make a lasting impression of your company on them. If you want to sell more items, then try adding e-commerce so that you can have more control. You can do this by ordering inventory faster and giving good customer service. With experience in high volume production as well as designing product lines with specific channels in mind (like grocery stores), custom printing can help you design something that works best for your retail packaging!