A robust and calculated marketing plan is vital for businesses of all sizes. Advertising and marketing can take a sizable chunk of your budget, which is why you need to make cost-efficient and effective decisions.

If you feel that customizing product packaging and other shipping supplies is too much, you should consider using custom labels.

Are Custom Labels Effective?

Custom labels boost your brand recognition and make your products and packaging stand tall among your competition. Labels can have your brand logo, brand colors, thank you messages, product names, and many others.

Great custom labels make your products and company products appear professional and engage your customers. These labels also widen your possibilities for communicating information about packages. This includes security, handling, and tracking information. Let’s take a look at some of the options that you have in utilizing custom labels effectively:

Custom Labels on the Products

If your business is small, it can be difficult to budget to customize materials like boxes, cups, and bags. On the other hand, custom labels are an affordable and effective alternative with the same effect.

When you’ve labeled your products, your customers advertise your business for you as they walk with them. This is ideal for direct-to-consumer businesses, such as bakeries, coffee shops, and food trucks.

Below are three ideas on how you can utilize custom labels on your products:

1.  Brand Logo

When you affix your brand logo to the products you sell, you ensure that your customers will remember your brand. It will also draw the attention of potential customers as they carry it out of your store. Logo labels can take the form of sticky blurbs and are sometimes printed as additional decals.

2.  Informative Label

Informative labels give your customers information about the products, including the best before date, ingredients, and other information. These labels can be one and the same as your logo label, or can be separate, depending on if your product is using front and back labels. In this case, supporting information usually goes on the back label.

3.  Descriptive Label

Descriptive labels are ideal for providing details about your product and other vital information. As custom labels are your primary marketing and sales tool on shelf and in retail, including relevant pieces like your company origins or a short storytelling piece about your product is a powerful way to resonate with your customer base.

Using Custom Labels on All Kinds of Products and Product Packaging

If your business ships products right to your customers’ doorstep, making an excellent first impression and delivering memorable unboxing experiences should be at the top of your list.

While you may find it hard to factor in a budget for customized mailers, boxes, or tissue paper, you can still manage to make unique and identifiable packages. All you have to do is apply a custom label.

A custom label with a recognizable design, business logo, and familiar taglines strengthens your brand identity and will boost your brand recognition for your customer base.

Here are some of the best ways of utilizing custom labels on your packaging:

1.  On Shipping Boxes:

Having a custom label of your logo on the shipping box of your product helps your customers identify their orders quickly. Your brand also gets imprinted in their memories and catches the attention of anyone who comes across it.

2.  On Mailers:

Mailers with your brand logo, like shipping boxes, will also be identifiable and memorable.

3.  On Tissue Paper:

If you want to capitalize on creating the ultimate and fun unboxing experience for your customers, you can apply a custom seal on the wrapping tissue paper inside the box.

4.  On Products:

If the product you sell can take a logo directly, such as in the case of a candle votive, you can choose to affix a label on the product itself and have another similar version on your external packaging, for a truly bespoke and professional presentation.

Custom Labels: DIY or Professionally Printed?

While you can certainly purchase blank custom labels on Amazon and print them yourself, nothing beats professionally printed custom labels that are printed, finished, and QCed by experienced printers. Prepress designers in reputable printing houses help make custom labels look and function exactly the way you want and need them to.

Custom labels differ in shape and size and should match the specifications of your packaging. Any labels that are too small or too large for its packaging look amateurish and will work against your branding initiatives.

The Ball’s In Your Court

You should consult professional packaging suppliers who understand the importance of branding to your business, be it big or small. This way, you’ll receive top-quality materials and excellent customer support.

Since custom labels don’t really allow you to include unlimited information, you should choose what you want on your custom labels carefully. You can discuss your options with your production and marketing teams on the best path to take.

We hope we’ve helped you figure out how to utilize custom labels effectively as you enhance your brand standing and recognition.

click here for more articles