In this series, I have discussed the Phygital Store and how it integrates with Click & Send. This store offers the ability to accept credit cards and e-checks right from your mobile application. What else will be found in this post? Other technologies involved in a Phygital Store
Integrating Click & Send to build a Phygital Store into an existing website. Building a store is easy and costs less than building a website for the brand new customer. Building a physical store that offers the same features as a traditional website will provide your customers with a new way to buy from you. A physical store allows customers to use their credit card or e-check the same way they would with a regular merchant.
How does this new way of shopping compare with the old way of shopping? Let’s look at both of these questions from a different angle. If you have a physical store, one of your goals is to hold an event, sale or holiday that helps to increase customer traffic and sales. On these special occasions, you want to ensure your customers have an excellent shopping experience. By offering a digital experience on the web, you can offer your customers a quick and easy way to purchase products and also help them to experience a new way to pay.
There are two ways to deliver this. You can build a physical website and integrate Click & Send or you can perform the process on the back end with an in-store solution or mobile application. Both have their advantages, however, and should be considered. We will look at the benefits of incorporating Click & Send and taking advantage of the mobile commerce opportunities provided by Phygital.
With this new system, retailers not only have a fully functioning online sales channel with the ability to process credit cards, electronic checks and gift cards, but they can also take advantage of additional channels. Retailers that have a great deal of inventory that can benefit from quick replenishment and low costs per transaction can reach their customers via their mobile phones, tablets and other devices. Mobile apps from your app can provide the ability for customers to track inventory, order and place confirmations, pay with their debit or credit card and print receipts. With the integration of physical, customers will have a complete view of everything that is happening with their order, including how long it will take for the product to ship from your warehouse to their door. In addition to saving money, this saves time in inventory management, helping to improve overall customer relations.
It also improves inventory accuracy because of its facial recognition capabilities. The Phygital Store uses both barcode scanning and face recognition technology to determine what items are in your store. This eliminates the need for manual inventory, which greatly helps improve customer service standards and customer retention. Phygital uses the F-commerce platform from ID Analytics, a company known for developing highly secure and efficient mobile e-commerce portals.
Customers will love the convenience of accessing their orders and information in real time via their physical accounts, whether it is via their mobile phone tablet or computer. Mobile and virtual fitting rooms make it possible for customers to access these services in any location that has internet. As an e-commerce solution, customers will love the fact that they can purchase a pair of running shoes, a pair of dress shoes or a new pair of running shorts right from their physical account without having to go to a store.
As physical retailers look towards their futures, it is important that they stay competitive and offer their customers the most effective shopping experience. Phygital presents retailers with an exceptional, online-only shopping experience that delivers everything they need to manage their business in a smart way. With all of the features and benefits of an e-commerce platform, customers will appreciate the streamlined process that allows them to do their online shopping in the comfort and privacy of their own home. Phygital is the smart solution for physical stores everywhere.