All brands look for unique ways to package their products so that they can stand out and attract. The boxes should be able to be more prominent than the competition allowing them to get noticed. Paper box packaging is a good one to try out. You can design the boxes in a way that they are different than the others placed by them.
The following are 6 ways to pack products with the help of a Kraft paper box:
Customers must be known
Whatever packaging option you choose, it is vital to know who your consumer base is so that the box can be designed appealing to them. Research must be carried out which finds out the age, gender, geographical location, shopping habits of the consumer base.
For example, if you want to package cereal for kids, the paper box for foodwill be bright, colorful, etc. You can include pictures of popular cartoon characters on it so that it appeals to this target audience. If you are not able to attract those people who want the product, sales are less likely to occur.
Choose right box
When it comes to paper packaging, you can find different types. You must choose the one that will best be able to keep your merchandise safe. You can get corrugated boxes, a Kraft paper box, etc. If you need to package something heavy that has to be transported, you may want to consider corrugated paper box packaging.
These materials are environmentally-friendly and it is a necessity to choose these nowadays. This is because there are many environmentally-conscious customers who want to buy from a brand that has “green” packaging.
The material must be safe for the product as well. You should avoid those that have chemicals which can harm food items. This is not good for people’s health and should be avoided.
Include details on the box
You should include details on the packaging so that consumers can know exactly what you are selling. The information will help them make a choice about whether they want to buy the item.
For instance, a paper box for food will tell the ingredients, nutritional information, manufacturing and expiry date, warnings, how to store, when to use by, etc.
The details you add on a Kraft paper box should be those points that are needed. Many people may not even brother reader all the information. This is why they should immediately know about what you are selling. There must not be confusion in any way.
You can also tell what makes your merchandise special on the packaging. For example, if your food product has natural ingredients, this will encourage health-conscious customers to want to get it. The brand that is not truthful here can lose customers and get penalized.
The font you choose to add the details in must be a readable one. It should be an attractive one as well. Choose its color and size carefully.
Increase brand awareness
Use packaging boxes to increase brand awareness and get your brand known in the market. If you want your business to be viewed as a professional one you will have to do this.
A brand logo will have to be designed that must be printed on the packaging of all your products. It is better to have a logo that is memorable and can be noticed. It will help customers know which products your brand is selling.
You can make it easy for people to contact your business if they need to. They may want to buy more products from you. For this you will give the contact details of the brand on packaging. Tell the physical address, phone number, email address, social media links, website, etc. on the box.
Box style
You will see that there are different types of packaging that can be gotten. It is necessary to select the one that is perfect for what you are selling. There are gable boxes, pillow boxes, etc.
A window kraft paper boxis the one that has a transparent window. This allows people to see the product before they think about buying it. They will be more confident to buy it if they view it by themselves.
This is mostly true for items like jewelry, bakery products, makeup, etc. If you want to get a box that is simple to hold with the help of handles, you can consider getting a gable box here.
Packaging that stands out
If you want your paper box for food to be able to stand out and attract people, you should design it to be prominent. The brand should carefully choose how to design it keeping colors, images, etc. in mind.
For example. if you want to give the impression that your product is a chic and elegant one, you can choose to use the color black. When a business wants to give the image of passion, the color red can be chosen. You need to spend time looking at color psychology so that you can get an idea of what the different colors signify.
It is better to avoid adding too many images on the box. These can confuse and make packaging look bad. If you want to add a picture of the product on the box, make it be realistic.
Paper box packaging is a wonderful option if you know how to design it carefully. You should choose the right strength material that will be able to keep the merchandise secure. Design the packaging after having a look at trends in the packaging of your product. You will get some ideas from here and see what the competition is doing to attract people. Follow trends but design packaging that is unique so that it can be noticed when put with the rest of the competition.